How Photos Work For the Home Seller
Many studies have shown that homes marketed with professional photography get more showings and therefore the property sells faster and for more. One of the more significant studies is the 2013 Redfin study (See: https://www.redfin.com/blog/2013/12/professional-photos-2013.html). With over 90% of the home buying public searching online for their next abode, listing photography has evolved into a critical factor in attracting the web surfer into making an appointment to see your listing.
Benefits to the Real Estate Agent
As a real estate agent there are compelling reasons for using great professional photography to present a listing:
• Your current home seller client will be pleased how you are presenting their property.
• It’s a well-established fact that great photos and marketing materials are a way to get more listings. Neighbors of the listing property watch carefully how a property is marketed. If they like what they see, they will ask the agent to list their property when the time comes to sell.
• If there is competition for a listing, the commitment of professionally done photography and marketing materials can help win the listing. The listing agent is the marketing expert in charge of selling a client’s property and it is important they understand the way marketing photos work so they can use photography to the maximum benefit whether they shoot their own photos or hire a professional photographer.
• Having professional previous photography to exhibit to the potential home seller either online as a virtual tour or in display brochures at your consultation appointment, should make the decision easier and faster to hire you to market their home.